CLIENT: EXPONENTIAL INTERACTIVE
THE BRIEF: Create an online campaign to engage with clients and partners based around the Euro 2016 competition.
THE SOLUTION: A simple online competition was created where users could guess the daily winners. Every morning an email was sent out asking users to guess the winner of the day's match. This created a healthy sense of competition and kept Exponential front of mind daily.
Over 60 timed separate emails were created and sent out all over the world, (allowing for different time zones and match starting times).