CLIENT: INVESTEC PRIVATE BANK
THE BRIEF: Create an impactful installation showcasing the the Investec Ambassadors.
THE SOLUTION: The unique space of the Underground Travellator tunnel between Waterloo and Bank stations in London was chosen. Each side displayed different posters showing quotes from each of the ambassadors to read as commuters travelled through. However an couple of additional messages from Investec itself was thread through each of the statements, which would only be visible to those who #ChallengeOrdinary and see things that others don't.
The posters were backed up by a press ad campaign, taxi wraps, online banners, EDMs and cinegraphs on the Underground digiwalls.