THE BRIEF: Create a new logo, design devices and style guide for the Kalashnikov brand.
THE SOLUTION: Already a very recognisable brand across the world, Kalashnikov wanted to launch their brand into the fashion industry. I was approached to create a new impactful brand from scratch that could be used across a variety of merchandise.
I decided on subtly using the curved barrel of the iconic AK-47 incorporated with the capital 'K' to create a strong, no-nonsense logo. This design was expanded to show web presence, printed collateral, sponsorship opportunities materials and merchandising examples.
9x Logo set
Full 40 page Style Guide