THE BRIEF: To create a simple Christmas microsite to generate traffic over the naturally quiet month of December. Keeping monster.co.uk front of mind for the new recruitment drive in the new year.
THE SOLUTION: A bright, fun, positive and original microsite encouraging users to work on a large job together and to wish each other a happy Christmas online. Create and submit an original snowflake and help to create a giant snowman. All designed and built in only 3 weeks.
THE RESULT: The subtle data-capture worked well, with 33,846 unique email addresses submitted in just 3 weeks. The user’s experience was a pleasurable one, as reflected by the overwhelmingly positive messages shared on the site and their respective social networks. They enjoyed a short, fun experience and will associate monster.co.uk as a modern, friendly brand and was kept front of mind for the new year.