THE BRIEF: Working with Good Agency. Create a one-off summer stunt to raise money for, and promote the RNLI.
THE SOLUTION: A one-day family festival was created called 'Splash Fest 2016' as Battersea Park is to be transformed into a water park in August 2016.
The event was created, named and branded, along with guidelines, and the water-rides designed from scratch. This was then promoted with press-adverts, photography, video content, full-website, ad-banners and social media ads.