THE BRIEF: Create consistent branding across RSPCA's three legacy products; GIFTS IN WILLS, HOME FOR LIFE, and IN MEMORY.
THE SOLUTION: The three products were studied and separated into three categories which highlighted RSPCA's different strengths:
• GIFTS IN WILLS
Celebrating the amazing work of the RSPCA and the value of leaving a gift in your Will.
• HOME FOR LIFE
Reassurance that your pet will be looked after when you're gone.
• IN MEMORY
The many ways you can donate to the RSPCA in the name of a loved one.
Talking about death can be a sensitive subject, so brand guidelines were carefully created for each, in alignment with the mood and emotions associated with each product. Empowering, comforting and reflective respectively.
Individual wordmarks, tabs and brand colours were established along with unique animal photoshoots for each brand, harmonising the three products into a family. Sales, marketing and fundraising collateral could then be produced across the board.
IMAGES COMING SOON.