THE BRIEF: Create a range of consumer facing promotional materials showcasing the new way to drink Sagatiba Brazilian cachaça – a shot of Sagatiba mixed with tropical fruit juices.
THE SOLUTION: ‘Make it Fresh’ – using highly saturated fruit imagery we created a range of bar-top POS encouraging customers to ask for a ‘Sagatiba Fresh’.
• 3D strut cards • Bar-top leaflets
• Promotional cartons • Posters
• Bottle neck tags • Menu cards
• Social media credit cards • Airport gift bags
Printing techniques included spot varnish and aroma-ink making the POS smell of fresh mangos, oranges and lemons.