CLIENT: SAVE THE CHILDREN
THE BRIEF: Working with GOOD Agency, the brief was to create warm and cold postal campaigns, (including press inserts, letters and door drops) highlighting the devastating effects of El Niño in East Africa, and encourage readers to sign up to Save the Children and donate every month.
THE SOLUTION: We concentrated on a pair of baby twins Nyadbeg and Nyanian, in Ethiopia, who were both severely malnourished. By explaining their families' story we were able to show the human cost behind such a huge, faceless tragedy. We also added tangible prices and products showing how just £2 can save a life.